- 28Don’t Take Allies for Granted
- 27Focus Your Power to Enhance Your Strength
- 26Leveraging Assets
- 25Work Hard But Take Breaks (and Then Still Work Hard)
- 24Plugging Leaks
- 23Build on Pragmatism, Not Ideology
- 22Calibrate the “Loyalty Thermometer”
- 21On Time, All the Time
- 20Exercise to Build Discipline
- 19The Disciplined Chief Executive
- 18Link Message with Discipline
- 17Listen to the Polls, But Don’t Be Ruled by Them
- 16Get Back on Message (Even If Events Pull You Off)
- 15Find Your Own Voice When Steering Through Crises
- 14Have a Story – and Stick to It
- 13Package the Story, Feed the Zoo
- 12Manage the Media
- 11The Importance of Message
- 10Bush Lessons – Bush as Strategist
- 09You’re Only as Good as Your Last Victory
- 08Debate, Decide – and End the Debate
- 07Respond to Crises, but Stick to the Plan
- 06Develop a Playbook . . . and Execute It
- 05Team Bush’s Rules for Winning
- 04Prepare Early: The First Steps Are Crucial
- 03Bush as Strategist
- 02Bush Lessons – The Teamwork Imperative
- 01Nurture Talent and Get the Best from Them